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First steps

Getting Started

From a blank install to your first recipe published, in roughly the time it takes to brew a pot of coffee.

Updated May 2026 · 2 min read

This guide assumes you've already installed the theme and Pro plugin and activated your license. Now we'll get your site looking like a real food blog instead of an empty WordPress install.

Run the demo importer

Navigate to Appearance → Demo Importer. You'll see a single button: Import Demo Content. Click it.

In about ten seconds, the importer creates:

  • Six sample categories: Breakfast, Mains, Soups, Desserts, Drinks, and Sides.
  • Six sample recipes — real recipes with full Recipe Card blocks pre-filled. Browse them, edit them, learn from them, then replace them with your own.
  • Customizer settings for the footer text and layout.
Safe to re-run: The importer is idempotent. It skips anything that already exists, so running it a second time won't duplicate posts or categories.

Write your first recipe

Create a new post (Posts → Add New). Give it a title, optionally write an introduction paragraph or two, and then look in the block inserter for the Recipe Card block (it's under the "Food Recipes" category, or just type "/recipe" to search for it).

Fill in the recipe details in the sidebar:

  • Recipe name & summary — separate from the post title; this is what shows in the card and in Schema.
  • Times — prep, cook, total. Use natural phrasing ("30 minutes", "1 hr 15 min"). The block converts to ISO 8601 automatically for Schema.
  • Ingredients — one per line, in the order you'll use them.
  • Instructions — one step per row. Numbered automatically.

Set a featured image (used on the homepage cards), assign a category, and publish. That's a complete, Schema-marked-up recipe post.

Choose a homepage layout

Go to Appearance → Customize → Homepage. The Pro plugin adds a Layout Style dropdown with five options:

  • Grid — the default editorial grid with a featured row every 5 cards.
  • Masonry — Pinterest-style staggered tiles for sites with lots of imagery.
  • Magazine — one large featured story with a sidebar of secondaries.
  • List — wide rows, image left, content right. Great for long-form recipes.
  • Featured — a hero post followed by a 3-up grid.

Try each one — switching is instant, and you can preview before saving. The Customizer section Homepage Layouts covers each in detail.

Next steps

From here, the most common next stops are: deeper into the Recipe Card Block (ratings, print, custom fields), changing the accent color and fonts, or setting up Dark Mode for your readers.